Brandon Royal Little
Red Writing Book
Saturday,
January 25, 2014
5:00 PM
Structure:
- Top-Down Approach (most important first)
Expository:
summarizes/explains (put the conclusion first)
- Break Things Down
Lead
sentence (like topic) but summarizes the whole essay not just a P
3
is a magic number (2-4 OK)
- Use Transitions
Signals:
continue, contrast, conclusion, illustrations
- 6 writing structions:
categorical, comparative, evaluative,
chronological, sequential, causal
5. Keep Like things
Together
6. Support what you
say: specific, concrete examples exercise
7. Personalize your
examples: not generic, details: quotes (esp famous) exercise
8. Keep it Simple:
exercise
9. Cut Down Long
Sentences: clearer to reader,
10. Eliminate
Needless Words:
Redundancy is not good.
Occasionally
use qualifiers, but don't overuse.
Don't
say "I believe or in my opinion"
Exercise
11. Gain Active
Power
Need
to use active voice most of the time (exercise)
12. Favor Verbs, Not
Nouns
Nominalization:
Don't turn verbs or AJ into nouns
Exercise
13. Use parallel
forms
Exercise
Elliptical
expressions: with verbs and prep. OK to take out second v/pr if it's the same
as the first.
Exercise
14. Capitalize on
Sentence Variety
Vary
openers;
Subject,
phrase, clause, article, verb, adverb, adjective, gerand(ing), infinitive,
correlative conj,
Exercise
15. Choose an Appropriate Tone
Positive
and personal
Formal
vs informal (pronouns/not, contractions/not, longer/shorter,
Exercise
16. Keep your
writing gender neutral (PC)
17. Capitalize on
Layout/Design: SPACE increases readability
18. Employ Readability Tools: make key
words/phrases stand out
bold, italic, dashes,
bullets,numbers, shading
19. Use Heading and Headlines to divide and
summarize
20. Go Back and Rework
a.
write it
b.
edit it
c.
24 hours later, edit sections
It's
finished when you're satisfied you don't need to change anything.
Appendix:
summary of the 20 principles above.

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